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      Music Video of The Week - October 5, 2020 - AUDREY NUNA - damn Right

      Music Video of The Week - October 5, 2020 - AUDREY NUNA - damn Right

       Original Article:

      By Logan Potter

      Audrey Nuna is a hip-hop artist whose fresh take on the genre — a vision she began to shape upon being discovered four years ago — warrants a playlist addition for any fan. But less than a year ago, Nuna said listeners would be hard-pressed to find any information about her with a Google search.

      Nuna realized her need for a name change when it became apparent that the mononym didn't allow for much online discovery, a challenge for an up-and-coming artist. "It was too hard to find me on the internet," Nuna told PAPER. "It legitimately took me one year to pick a name. I hated everything I came up with."

      Then her brother called her Audrey Nuna; it wasn't out of the ordinary, as he had called Nuna such for years. But something clicked, and nuna, a Korean word which translates in English to "older sister," became more than a name or a title. Rather, it is now part of Nuna's artistic identity.

      Though the change alone may have contributed to a more seamless path to search results, Nuna's increased likelihood to be found online is likely also a product of her early success on the scene. Nuna's name re-introduction is only one reflection of her artistic evolution within the last year.

      Enter: "damn Right," her latest single following up a year of tracks including "Time" and the Jack Harlow-featured "Comic Sans," both of which racked up between one and three million streams since their releases. The satirical take on "flexing" is a high-energy bop that takes on the common desire to show off with honest and witty lyrics to match, like "Damn right, she stole that Bacardi/ Damn right, he drive fake Ferrari/ God damn, it ain't even a party without you flexing that Murakami."

      From self-styling to creative direction based on sonic energy, "damn Right" showcases the best of Nuna's artistic traits and unapologetic individualism, designed with collaborators that share her vision for a dynamic creation.

      PAPER caught up with Nuna to discuss the newfound limitations on collaboration in the age of the pandemic, her growth since she hit the scene and the creative process that produced the track and visual for "damn Right."

      How are you? What have you been up to for the past few months?

      At this moment in time, I'm overwhelmed. I just went to see Tenet and my brain is liquid. Past few months, I've had a normal sleep schedule for the first time since high school. Been making music, making videos. Quarantine's been almost like a second chance at childhood. I go outside way more and I'm reading again.

      You haven't stopped working during quarantine. What is the experience like to create with these new limitations, particularly on in-person collaboration?

      It's challenging as hell. I've realized that in-person collaboration is my favorite thing about creating — getting to know the people, getting pizza with them, seeing the posters and trinkets people keep in their workspaces. Fuck Zoom sessions, they are trash. But we're out here.

      The pandemic is just one part of a four-year music journey for you. How do you think you've evolved in your artistry since you were discovered at 16?

      The sound and visuals have evolved, but I feel and think the same way about creating as I always have. I don't feel less excited or reserved about trying shit. I'm way better at communicating the ideas and sounds in my head.

      Your name has evolved, as well. Within the last year, you made the move from Audrey to Audrey Nuna — what inspired the change?

      It was too hard to find me on the internet. It legitimately took me one year to pick a name. I hated everything I came up with. I was in my mom's kitchen one day and my brother called me "Audrey Nuna" as he always has (nuna means older sister in Korean) and it clicked because I've been hearing him call me that since he was a baby.

      Speaking of change, let's talk about writing. How has the songwriting process evolved for you over the years?

      It's always been a shit show. I've always been melody-driven, though. The trap of overthinking shit is a little more present because of the fact that before I was just trying to start and now I have this ambition to get better, which honestly screws me over at times because some of my favorite things I've made were the most effortless.

      The process is clearly working out, and your track, "Time," was a streaming hit. How would you compare "Time" to the sound and lyricism of your new single, "damn Right"?

      "Time" is butter, "damn right" is pineapple cream cheese.

      What was the creative process on "damn Right"?

      Nate, the producer, and I met that day. We got tacos, talked about Rick Rubin. He made the beat in 10 minutes and I put down a scratch, finished it when I got back to the east coast. It's a satire about gossip and flexing and human nature.

      Which lyric on "damn Right" speaks to you the most? How did it make it on the track?

      "Saying plastic on my wrist and they're damn right." I own a lot of plastic/acrylic jewelry. I wear what I like, I don't care if it's cheap. On the flip side, I don't buy or like clothes any more just because they're expensive.

      You filmed the music video for the single just weeks ago (and you incorporated a mask shot)! How would you describe the socially distanced video-making experience for "damn Right"?

      [Laughs] That wasn't even on purpose. The shoot was one of my favorite quarantine days. It was strange only seeing the upper portion of the crew members' faces. I really miss seeing strangers' full faces, not just the eyes.

      What inspired the creative direction for this visual?

      We just bottled the energy of the song. The beat is fat, we wanted the video fat. My friend Lolo directed this one and one of the first ideas he sent me for the treatment was the scene was the bathtub of barbies. We built around that energy.

      How was this visual styled? Did you have a role in it?

      I style/styled myself. I was thinking about working with a stylist, but they didn't get back to me in time. I had the best time though; I want to continue doing it myself. My personal favorites from this video was the pink bandana fit and the baseball bat fit. Shoutout to Bobby Day for the jean sleeves in the trophy scene.

      As far as what comes next, this is the latest single from your upcoming EP. What can listeners expect?

      Expect nothing because it's more fun that way. I'm stoked to get to do this shit and I'm very excited to live more life and go more places and report what I see to all of you.

      Music Video of The Week - September 28, 2020 - The Kid LAROI - WRONG ft. Lil Mosey

      Music Video of The Week - September 28, 2020 - The Kid LAROI - WRONG ft. Lil Mosey

       Original Article:

       By Greta Brereton

      The track appeared on his debut mixtape, ‘F*CK LOVE’, which was released in July.

      The clip is shot like a high school movie, with LAROI, real name Charlton Howard, pursuing a young librarian. Lil Mosey also makes an appearance to rap his verse, followed by footage of a dance party in the school gym.

      It was directed by controversial YouTuber Logan Paul, who caused a stir on the internet when he uploaded a since deleted video from Japan’s suicide forest to his channel in 2018.

      LAROI’s ‘F*CK LOVE’ album featured other collaborations with Corbin and the late Juice WRLD, who LAROI considered a friend and a mentor.

      The pair’s track, ‘GO’, was released as a single in June. LAROI shared a statement about losing his friend via Instagram.

      “it’s been a little over 6 months since you been gone, and it still doesn’t feel right,” he wrote.

      “I got to learn from a real life legend. it’s not even in my character to write long ass shit like this but fuck it our song is about to come out and I just wanna say how much I wish you were here with me to enjoy this shit. we all love and miss you back here ❤️”

      A month later, LAROI shared a tribute to the late Juice WRLD, with the song ‘Tell Me Why’.

      Music Video of The Week - September 21, 2020 - Justin Bieber - Holy ft. Chance The Rapper

      Music Video of The Week - September 21, 2020 - Justin Bieber - Holy ft. Chance The Rapper

       Original Article:

      By Jason Pham

      The Biebs is back. Justin Bieber and Chance the Rapper’s “Holy” lyrics are about Hailey Baldwin and how faith brought the couple together. Four months after the release of his duet, “Stuck With U,” with Ariana Grande, Bieber returned with another song dedicated to his wife on Friday, September 18.

      In the music video for “Holy,” which stars Ryan Destiny as Bieber’s love interest, the “Yummy” singer plays an oil worker who loses his job, which leads to him and Destiny needing to move out from their home. As the two walk with no destination in mind, the two are approached by a soldier played by Wilmer Valderrama, who offers them a meal with his family. Though the plot seems to be fictional, both the music video and lyrics for “Holy” reference a love that’s strengthened by faith, which mirrors Bieber’s relationship with Baldwin. The two first dated in 2015 before their split in 2016. The couple reunited in June 2018 after they ran into each at a Christian conference. They got engaged in July 2018 and married in September 2018 at a courthouse in New York City. In “Holy,” Bieber sings about how his love makes him feel holy.

      “That the way you hold me, hold me, hold me, hold me, hold me / Feels so holy, holy, holy, holy, holy / On God / Runnin’ to the altar like a track star / Can’t wait another second / ‘Cause the way you hold me, hold me, hold me, hold me, hold me / Feels so holy,” the lyrics read.

      In an interview with Vogue in February 2019, Bieber also opened up about how he and Baldwin connected over their shared love of God. He also explained why he and Baldwin married so fast into their relationship.

      “He [God] doesn’t ask us not to have sex for him because he wants rules and stuff,” Bieber said. “He’s like, I’m trying to protect you from hurt and pain. I think sex can cause a lot of pain. Sometimes people have sex because they don’t feel good enough. Because they lack self-worth. Women do that, and guys do that. I wanted to rededicate myself to God in that way because I really felt it was better for the condition of my soul. And I believe that God blessed me with Hailey as a result. There are perks. You get rewarded for good behavior.”

      Bieber continued, “When I saw her last June, I just forgot how much I loved her and how much I missed her and how much of a positive impact she made on my life. I was like, Holy cow, this is what I’ve been looking for.”

      Music Video of The Week - September 7, 2020 - Tarrus Riley - Lighter ft. ft. Shenseea, Rvssian

      Music Video of The Week - September 7, 2020 - Tarrus Riley - Lighter ft. ft. Shenseea, Rvssian

       Original Article:

      By Buzz Writer

      “The song is too short, but it’s a really nice song,” one YouTube user said. “I don’t need this, it’s too short, take it back. There’s another 40 sec missing. Lol,” another added.

      After weeks of teasing, the music video for Lighter was finally released on Sunday. In less than 14 hours, it was viewed more than 220,000 times on YouTube.



      The song appears on Tarrus Riley’s album called Healing. It also features producer Rvssian.

      In the video, the two entertainers were quite close and cute. Tarrus Riley had ‘a buzz’ in his solo shots, as his outfits were on-trend. But it was Shenseea who stole the show in one of the scenes where she was sitting on a chair covered with flowers. Her blue hair was just gorgeous.

      “Let’s all just take a moment to appreciate Shenseea’s beauty,” one viewer said.

      The entertainer was also given props for how she sang.

      “She has such a beautiful voice. It’s good to hear songs that embrace her voice,” one viewer said.

      “Song tooo nice fi so short….. Two more verse pon it…. Shenseea with the vocals and visuals….. ❤️… Yeh and tarrus part bad too,” another added.

      Music Video of The Week - August 31, 2020 - Drake - Laugh Now Cry Later ft. Lil Durk

      Music Video of The Week - August 31, 2020 - Drake - Laugh Now Cry Later ft. Lil Durk

      Original Article:


      Remember when Drake promised that his sixth studio album would arrive sometime this summer? Well, the official end of summer is only a month away, and we haven't even heard anything about a release date. Thankfully, Drake reemerged on Friday with some news.

      The album will be called Certified Lover Boy, and it will include a Lil Durk-assisted song called "Laugh Now Cry Later." The new single came packaged with a Dave Meyers-directed music video that was shot at Nike's headquarters in Oregon and features cameos from athletes like Kevin Durant, Odell Beckham Jr., and Marshawn Lynch. Digging into the credits, we learn the song was produced by Cardo, GRy, Yung Exclusive, and Rogét Chahayed.

      How did he do? Will this become as successful as previous Drake singles like "God's Plan" and "One Dance"? Or is it a misstep? We put together a short list of our first impressions and takeaways, which you can find below.

      It doesn’t have typical lead single energy
      For about five minutes after it dropped, "Laugh Now Cry Later" was devoid of context. All we had to go on was a music video full of Nike swooshes and the song itself. So at first, it felt like another warmup to hold us over until it's time for the album. Maybe Drake cashed a nice sneaker check and used the opportunity to flex on a laid-back song with Lil Durk?

      Then his Instagram post went live: "'Laugh Now Cry Later' off my next studio album CERTIFIED LOVER BOY.” Oh. It's a single from the album. In this context, the song comes across a little differently. Unlike everything we heard on Dark Lane Demo Tapes, this isn't bonus material. "Laugh Now Cry Later" is the real deal, so why doesn't it sound as big and exciting as some of Drake's past pre-album singles, like "Started From the Bottom" or "One Dance"?

      "Laugh Now Cry Later" isn't a by-the-numbers pop radio play or a hard-hitting club record. It's a mellow song with Lil Durk that patiently works its way to a mild conclusion. It's a vibe, but not an obvious hit record. It'll undoubtedly make its way on all our playlists, but it certainly doesn't feel like the kind of explosive lead single that would stand out on Drake's resume a decade from now. Who knows, though. Drake might know exactly what he's doing. Maybe he's been up in Toronto, conducting elaborate focus groups, and figured out this is actually the perfect single to release as America crawls its way out of a pandemic and most of us can't go out at night anyway. Remember Drake at night? Good times. —Eric Skelton

      Lil Durk did his thing
      Lil Durk's contribution deserves attention. The Chicago rapper slides in on the second verse with melodic bars about coming up in the trenches, seemingly taking a jab at 6ix9ine as he spits, "Can you not play that lil boy in the club? Cause we do not listen to rats." The only problem we have with Durk's part is that it's too short. We want more of this! Nevertheless, this feels like an important moment for Durk, and he did his thing. This year, in particular, has been really great for him. In May, he received positive reviews for his fifth studio album, Just Cause Y’all Waited 2, which peaked at No. 2 on the Billboard 200 chart. Everyone should be watching closely to see what Durk does next. —Jessica McKinney

      There’s heavy sports ad energy
      "Laugh Now Cry Later" is giving off serious sports ad energy. The music video is basically a cinematic sports ad with cameos of NFL players Marshawn Lynch and Odell Beckham Jr. NBA star Kevin Durant is seen swinging from a basketball hoop, while Drake and Durk don oversized Draft Day suits. The whole video was shot in and around the Nike headquarters, but the song itself also feels like something that was designed to become the soundtrack for an upcoming sports ad. Has Nike already cut him a check? The beat, which is anchored by a horn loop, would work well as entry music in an NBA promo video. Knowing Drake's history as a rabbid sports fan, this all feels intentional. —Jessica McKinney

      Drake still thinks about memes a lot
      By now, it's fairly obvious that each of Drake's songs and videos are deliberately created to be used as source material for memes. We've seen the marketing genius of Drake's dance moves in the "Hotline Bling" music video and the "tiny Drake" Views album cover, which each spawned countless memes. Now, he knows the formula works, so he's sticking to it. The "Laugh Now Cry Later" video is full of short vignettes that center around Drake popping out of pools, crying, and doubling over in exaggerated laughter. None of these moments do much to advance the storyline of the video, but they do make for great reaction GIFs. Drake is thinking so much about internet jokes that he even invited Instagram comedian Druski to appear in the video. You can go ahead and make fun of the Certified Lover Boy album title on Twitter, but you should realize that's exactly what he wants you to do. I'm sure this will all pay off for Drake, but part of me wishes it wasn't so obviously choreographed at this point. Memes aren't as fun when they're planted by corporate machines. —Eric Skelton

      He sounds above it all
      For Drake's entire run at the upper echelon of rap, he's receiving subliminal messages and direct shots. 2020 has been no different. From vague and inane tweets from Kanye West, to Pusha-T's reported diss on the unreleased version of Pop Smoke's "Paranoia," the Canadian rapper has had plenty of opportunities to reignite the flames of beef from his past (and present). However, he makes it clear here that he's above shots like that. Are these feuds disinteresting to him now? Just look at the video: he's living out his dreams, getting cooked by Kevin Durant, and catching passes from Odell Beckham Jr. When he raps, "Tired of beefing these bums/you can't even pay me enough to react," he does it with the confidence of someone who clearly understands that he's untouchable at this point. In Drake’s mind, he's above it all. —Matthew Ritchie

      It’s safe
      "Laugh Now Cry Later" won't be a flop. It's already trending No. 1 on YouTube, and climbing to the top of the Apple Music and Spotify charts. It's a good, solid song that won't blow up in Drake's face or dampen excitement for his next album. Instead, it's an inoffensive single that will easily slide into major playlists and become a streaming monster without much friction. But it's also not very exciting. Drake doesn't take any big risks or evolve his sound in new ways. It's a little disappointing that his guest verse on Headie One's "Only You Freestyle" last month had more interesting creative choices than his own single. It's not a great sign that more people are talking about the music video than the song itself right now. "Laugh Now Cry Later" is fine, and it gets the job done, but let's hope Drake takes more risks on the rest of the album. —Eric Skelton