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      Music Video Highlights

      Music Video of The Week - August 31, 2020 - Drake - Laugh Now Cry Later ft. Lil Durk

      Music Video of The Week - August 31, 2020 - Drake - Laugh Now Cry Later ft. Lil Durk

      Original Article:


      Remember when Drake promised that his sixth studio album would arrive sometime this summer? Well, the official end of summer is only a month away, and we haven't even heard anything about a release date. Thankfully, Drake reemerged on Friday with some news.

      The album will be called Certified Lover Boy, and it will include a Lil Durk-assisted song called "Laugh Now Cry Later." The new single came packaged with a Dave Meyers-directed music video that was shot at Nike's headquarters in Oregon and features cameos from athletes like Kevin Durant, Odell Beckham Jr., and Marshawn Lynch. Digging into the credits, we learn the song was produced by Cardo, GRy, Yung Exclusive, and Rogét Chahayed.

      How did he do? Will this become as successful as previous Drake singles like "God's Plan" and "One Dance"? Or is it a misstep? We put together a short list of our first impressions and takeaways, which you can find below.

      It doesn’t have typical lead single energy
      For about five minutes after it dropped, "Laugh Now Cry Later" was devoid of context. All we had to go on was a music video full of Nike swooshes and the song itself. So at first, it felt like another warmup to hold us over until it's time for the album. Maybe Drake cashed a nice sneaker check and used the opportunity to flex on a laid-back song with Lil Durk?

      Then his Instagram post went live: "'Laugh Now Cry Later' off my next studio album CERTIFIED LOVER BOY.” Oh. It's a single from the album. In this context, the song comes across a little differently. Unlike everything we heard on Dark Lane Demo Tapes, this isn't bonus material. "Laugh Now Cry Later" is the real deal, so why doesn't it sound as big and exciting as some of Drake's past pre-album singles, like "Started From the Bottom" or "One Dance"?

      "Laugh Now Cry Later" isn't a by-the-numbers pop radio play or a hard-hitting club record. It's a mellow song with Lil Durk that patiently works its way to a mild conclusion. It's a vibe, but not an obvious hit record. It'll undoubtedly make its way on all our playlists, but it certainly doesn't feel like the kind of explosive lead single that would stand out on Drake's resume a decade from now. Who knows, though. Drake might know exactly what he's doing. Maybe he's been up in Toronto, conducting elaborate focus groups, and figured out this is actually the perfect single to release as America crawls its way out of a pandemic and most of us can't go out at night anyway. Remember Drake at night? Good times. —Eric Skelton

      Lil Durk did his thing
      Lil Durk's contribution deserves attention. The Chicago rapper slides in on the second verse with melodic bars about coming up in the trenches, seemingly taking a jab at 6ix9ine as he spits, "Can you not play that lil boy in the club? Cause we do not listen to rats." The only problem we have with Durk's part is that it's too short. We want more of this! Nevertheless, this feels like an important moment for Durk, and he did his thing. This year, in particular, has been really great for him. In May, he received positive reviews for his fifth studio album, Just Cause Y’all Waited 2, which peaked at No. 2 on the Billboard 200 chart. Everyone should be watching closely to see what Durk does next. —Jessica McKinney

      There’s heavy sports ad energy
      "Laugh Now Cry Later" is giving off serious sports ad energy. The music video is basically a cinematic sports ad with cameos of NFL players Marshawn Lynch and Odell Beckham Jr. NBA star Kevin Durant is seen swinging from a basketball hoop, while Drake and Durk don oversized Draft Day suits. The whole video was shot in and around the Nike headquarters, but the song itself also feels like something that was designed to become the soundtrack for an upcoming sports ad. Has Nike already cut him a check? The beat, which is anchored by a horn loop, would work well as entry music in an NBA promo video. Knowing Drake's history as a rabbid sports fan, this all feels intentional. —Jessica McKinney

      Drake still thinks about memes a lot
      By now, it's fairly obvious that each of Drake's songs and videos are deliberately created to be used as source material for memes. We've seen the marketing genius of Drake's dance moves in the "Hotline Bling" music video and the "tiny Drake" Views album cover, which each spawned countless memes. Now, he knows the formula works, so he's sticking to it. The "Laugh Now Cry Later" video is full of short vignettes that center around Drake popping out of pools, crying, and doubling over in exaggerated laughter. None of these moments do much to advance the storyline of the video, but they do make for great reaction GIFs. Drake is thinking so much about internet jokes that he even invited Instagram comedian Druski to appear in the video. You can go ahead and make fun of the Certified Lover Boy album title on Twitter, but you should realize that's exactly what he wants you to do. I'm sure this will all pay off for Drake, but part of me wishes it wasn't so obviously choreographed at this point. Memes aren't as fun when they're planted by corporate machines. —Eric Skelton

      He sounds above it all
      For Drake's entire run at the upper echelon of rap, he's receiving subliminal messages and direct shots. 2020 has been no different. From vague and inane tweets from Kanye West, to Pusha-T's reported diss on the unreleased version of Pop Smoke's "Paranoia," the Canadian rapper has had plenty of opportunities to reignite the flames of beef from his past (and present). However, he makes it clear here that he's above shots like that. Are these feuds disinteresting to him now? Just look at the video: he's living out his dreams, getting cooked by Kevin Durant, and catching passes from Odell Beckham Jr. When he raps, "Tired of beefing these bums/you can't even pay me enough to react," he does it with the confidence of someone who clearly understands that he's untouchable at this point. In Drake’s mind, he's above it all. —Matthew Ritchie

      It’s safe
      "Laugh Now Cry Later" won't be a flop. It's already trending No. 1 on YouTube, and climbing to the top of the Apple Music and Spotify charts. It's a good, solid song that won't blow up in Drake's face or dampen excitement for his next album. Instead, it's an inoffensive single that will easily slide into major playlists and become a streaming monster without much friction. But it's also not very exciting. Drake doesn't take any big risks or evolve his sound in new ways. It's a little disappointing that his guest verse on Headie One's "Only You Freestyle" last month had more interesting creative choices than his own single. It's not a great sign that more people are talking about the music video than the song itself right now. "Laugh Now Cry Later" is fine, and it gets the job done, but let's hope Drake takes more risks on the rest of the album. —Eric Skelton


      Music Video of The Week - August 24, 2020 - ATEEZ(에이티즈) - 'THANXX’

      Music Video of The Week - August 24, 2020 - ATEEZ(에이티즈) - 'THANXX’

      Bio from Wikipedia:

      Ateez (Korean: 에이티즈, pronounced "Ay-Teez"; stylized in all caps), is a South Korean boy group formed by KQ Entertainment. The group is composed of eight members: Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho. They debuted on October 24, 2018 with the extended play Treasure EP.1: All to Zero. 

      On July 12, Ateez announced a voting event to choose the promotion track for their upcoming album. The fan voting period ran from July 14–21, beginning with instrumental and storyline previews uploaded on July 13. Audio previews of the two tracks, "Inception" and "Thanxx", were released on July 14, followed by performance preview videos on July 17. A series of video clips showcasing celebrity voting began releasing on July 17. The title track was announced on July 28 at Ateez Air Con, an online comeback showcase. The following day, July 29 at 6PM KST, Ateez released their fifth EP, Zero: Fever Part 1 with "Inception" as the chosen title track.

      Thanxx is their newest music video, debuting August 23 with director Lee Gi-baek
      (Tiger Cave) and choreographers 홍재민 (BB Trippin) and Melvin Timtim.

      Music Video of the Week - August 17, 2020 - Chris Brown, Young Thug - Go Crazy

      Music Video of the Week - August 17, 2020 - Chris Brown, Young Thug - Go Crazy

      By Jon Powell

      Original Write-up:

      Back in May, Young Thug and Chris Brown joined forces for the fun collaborative release Slime & B, which sees 13 tracks and appearances from Gunna, Lil Duke, Too $hort, E-40, Future, and more. This week, fans get to check out a new visual from the project for “Go Crazy,” which is produced by Murphy Kid and KanielTheOne and sees the two stars harmonizing about the very debaucherous topics one would want to hear if outside was fully open:

      “Laid up, got me thinkin’, babe, tell me if you with it ‘cause I’m with it, babe, I haven’t heard from you in a minute, babe, Just tell me what to do when I get it, babe, Gucci and Prada/

      Trips to your crib in the middle of the night, I know that you miss me ‘cause I put it down right, damn, babe, I can put you on a flight, you know that a n***a like me can change your life.../”

      The Mat Fuller-directed visual is a big mansion party, complete with beautiful people, drinks, flashy cars, and plenty of dancing — some of which is provided by Diddy’s sons Justin and Christian, who make high-energy cameos in the clip. If we weren’t still locked into Coronavirus protocol, I’d imagine that this is how summer would be looking for everyone right now.

      Both Chris Brown and Young Thug are sitting comfortably at the top of their respective genres right now. Both artists are currently working on 2020 releases — Young Thug announced the forthcoming Punk last fall, while Chris Brown unveiled the name of his 10th studio album, titled BREEZY, via social media earlier this month. You can certainly expect both albums to produce a few of this year’s biggest hits when they’re finally released.

      Music Video of the Week - August 10, 2020 - Yandel x Anuel AA - Por Mi Reggae Muero 2020

      Music Video of the Week - August 10, 2020 - Yandel x Anuel AA - Por Mi Reggae Muero 2020

      Original Write-Up By Dante (In Spanish)

      Yandel has returned with the King of Trap, Anuel AA in an explosion of fiery rhythm that will make everyone dance.

      The living reggaeton legend is partying, premiering his new album "Who Contra Mi 2" in which he participated in his monumental return as a soloist to the urban genre, accompanied by the cream of reggaeton and now the reggaetonero, Anuel AA.

      “Por Mi Reggae Muero 2020” is so far one of the most explosive, moving, and exciting songs we have heard from Yandel. This is designed and created to ignite the party and of course to hook you from the first moment you listen to it.

      Yandel continues to make his mixes in a way that we have liked so much, where he combines the best of current reggaeton with the "old man" giving us this elixir as a music that returns the soul to the body and also the will to live.

      Without a doubt, Yandel knows how to break it down, and with "Who Against Me 2" he continues to show us who is the greatest in the genre, so you can't miss this ish with Anuel AA.

      Music Video of the Week - August 3, 2020 - Queen Naija - Pack Lite -

      Music Video of the Week - August 3, 2020 - Queen Naija - Pack Lite -

      Original write-up by Ayana Rashed

      Today, Platinum-certified R&B singer and songwriter Queen Naija shared the official video for her new single, “Pack Lite.” Set in 1960s Atlanta, the clip was directed by fellow R&B artist Teyana Taylor, aka Spike Tey (Macy Gray, Schoolboy Q, Wale, T.I.), who was named Video Director of the Year at the 2020 BET Awards. Queen took to YouTube Live following the premiere to chat with fans about the making of the video.

      Shortly after the single’s release, Queen became the highest-charting female on Apple Music’s R&B Songs chart, and “Pack Lite” remains in the top 10 of the tally. The track, which is from Queen’s forthcoming debut album, finds her delivering a sharp ultimatum to a lover: “If you don’t get your act together, you might have to pack lite.” Produced by Oak (Lizzo, Alessia Cara), “Pack Lite” samples and interpolates Erykah Badu’s GRAMMY®-nominated hit “Bag Lady.” HotNewHipHop said, “if the album sounds anything like her recent release, it’s sure to be a hit.”

      “Pack Lite” is the follow-up to “Butterflies Pt. 2,” which has amassed over 33 million combined global streams and entered the top 15 at Urban AC radio. Multi-Platinum artist Wale joined Queen on “Butterflies Pt. 2 Remix,” putting a fresh spin on the story. “Butterflies Pt. 2” is the sequel to Queen Naija’s “Butterflies,” which was one of three Platinum-certified singles from her self-titled debut EP, released in 2018 by Capitol Music Group.

      With the arrival of her 2018 self-titled debut EP, Queen emerged as an unstoppable new force in the R&B world. Having clocked over 800 million combined global streams to date, Queen Naija features three Platinum-certified singles: “Butterflies,” “Karma” and her breakthrough hit “Medicine”—an independently released smash that made its staggering debut at No. 45 on the Billboard Hot 100, a nearly-unheard-of achievement for an unsigned artist.

      Along with debuting at No. 1 on Billboard’s Emerging Artists chart, Queen was hailed as “the first soul star of the social media generation” by The New York Times, and earned major recognition in the 2019 awards season with nominations for Top R&B Artist at the Billboard Music Awards, Best New Artist at the BET Awards and three nods at the iHeartRadio Music Awards. The 24-year-old Detroit-area native has amassed over a billion combined global streams to date.